Perms. Big, Beautiful, Bouncy Perms.

Julia Roberts in Pretty Woman. Jennifer Beal in Flash Dance. Meg Ryan in When Harry Met Sally. What do all of these iconic leading ladies have in common? Perms. Big, beautiful, bouncy perms.

How about Emma Stone, Blake Lively, Olivia Munn, Jenna Dewan, and Gigi Hadid? You guessed it! Perms.



Gigi Hadid

Jenna Dewan

Emma Stone


While the word “perm” may conjure up memories of neon and shoulder pads, you may be surprised to know that the technique is alive and well, and better-looking than ever before... just sometimes with a new name.

“Celebrities are absolutely loving what we traditionally have called a ‘perm’ but what is now more commonly referred to as ‘textured waves,’” explains Lisa Craig, Owner and Education Director of  Craig McQueen Salon in Buckhead, GA. “The solutions we use are gentle to maintain the health of the hair. Especially using Olaplex as a protector as we process the textured wave. In turn gives our stylists more flexibility in the final look. The key is finding an experienced stylist you can trust and knowing what to ask for. Visuals are always a great go to when discussing your final look.”

Modern perms have their own lingo:

*             Body Wave perm: Ask for a body wave perm if you want big, full waves. Your stylist may use larger rollers rather than traditional perm rods. This type of perm builds texture so your heat styling has long-lasting results.

*             French braid perm: Looking for an effortless bed head look? You might want a French braid perm. Your stylist will braid your hair into one or multiple braids (instead of wrapping hair around perm rods) before applying the perm solution. You’ll end up with a soft texture, making it easier to care for than a traditional perm service.

*             Beach Wave Perm: We showed you how to create beach waves anytime you want, but to be a true mermaid without breaking out the heating tools, try a beach wave perm. This method tends to be more natural than a body wave perm because of the arrangement of the perm rods to mimic the natural fall of the hair, but is more polished than the zig-zag shape of a French braid perm.

*             Root perms: Want extra texture and lift without the curls? A root perm might be right for you. Also sometimes referred to as a C Curl perm, it produces waves that are more natural when wet and more defined when dry.

*             Curly perm: If you’re looking for natural curls that you can simply wash and wear, a curly perm is right for you. Just apply Aveda’s Be Curly™ Style-Prep, which Allure magazine describes as a “…sweet spot of curl definition where the texture is glossy but not greasy, shapely but not crunchy, and springy but not frizzy. This deceptively lightweight serum-gel connects all three points of that golden triangle.”

*             Spiral perm: A spiral perm is the most traditionally curly perm option. The perm rods are placed vertically into very small sections of the hair to produce tight, corkscrew curls.

Once you have your textured waves, be sure to wait a full 48 hours before getting your hair wet. In the wise words of one Elle Woods, “…the first cardinal rule of perm maintenance that you're forbidden to wet your hair for at least 24 hours after getting a perm at the risk of deactivating the immonium thygocolate.”
If you’ve always been a straight-haired girl, managing your curls may be a new experience. Lisa recommends having the right tools for the job. “It’s important not to over wash your new waves and strip your hair of its natural oils. That’s a recipe for frizz. I recommend Aveda’s Rinseless Refresh™ Micellar Hair & Scalp Refresher. It’s like dry shampoo, but instead it’s a wet mist that helps lift oil and impurities from the scalp. You’ll feel clean and fresh while taming frizz for up to 72 hours.” If you’re looking for an even more defined curl, Aveda has you covered. Add Aveda’s confixor™ liquid gel to create definition without feeling sticky.
If you’re ready to join the wave, give us a call at (404) 266-9696 to schedule a consultation with one of our master stylists. And if it’s your first time at our salon, check out our new guest offer.
Want more inspiration? Follow us on IG and FB to see the beautiful work from our team. Show us your perm before and after photos using hashtag #craigmcqueensalon.

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